How Can You Run Your Own Advertising Campaign

Talk to an advertising agency, and you will realise that strategising and running an advertising campaign is no cakewalk.

And the task becomes even challenging when you don’t have the budget to hire an advertising agency. But nothing is impossible.,

In this blog, we will tell you how to run a successful advertising campaign.

Establish Your Goals

First things first, you will have to identify your goals. To do that, you have to analyse your unique selling points.

Do you offer exceptional plumbing services? Or are you the leading digital marketer?

By doing competitive analysis, and identifying what makes your brand unique, you can determine long term goals.

Know Your Target Audience

No advertising campaign will reap benefits if it is not targetted to the right audience. That’s why it is essential to research effectively and understand your niche and target customers.

To make sure every advertisement you float drives conversions, learn more about who your customers are, what age group they belong to, what they do, where they hang out, what they like, where they work, etc.

Create A Plan

Once you have set goals and identified your target audience, you can move forward and create a marketing plan.

The plan will list all the actional steps you will need to take to achieve your goals. This will help you create a timeline for the campaign and estimate a budget, which brings us to the next point...

Set A Budget

Nothing is more painful than creating an exceptional advertising mix only to realise you do not have the budget for it.

That’s why before moving ahead in the process, it is essential to set an advertising budget and stick to it.

Furthermore, it will be helpful if you can break down that budget into different categories and assign what goes where.

Look At Various Advertising Options

 


You are running an advertising campaign yourself, that means you have the liberty to hunt down affordable advertising options.

Although there are several advertising options to choose from, if you are tight on a budget, we’d suggest you invest in personalised merchandise.

Distributing promotional clothing and gifts to your customers and prospects can help you build trust and gain credibility.

Advertise On Relevant Channels

If your target audience includes people from all age groups, you cannot take the risk of going all digital. You will also have to allocate resources for offline advertising.

That’s why it is crucial to keep all mediums in mind and gauge which ones will be relevant to your audience. For example, LinkedIn can be a good option if you are targeting professionals; Instagram for Gen Zers and millennials, and Facebook for Gen Xers.

It is equally important to try and test which mediums drive the maximum traffic and conversions. This can help you build future campaigns effectively.

Final Thoughts

Planning and running an advertising campaign on your own can be difficult and overwhelming. But, if you follow these steps diligently, things can become easier.

Also, whenever you feel stuck in the process, conduct surveys and gain feedback from your customers. It will help you a lot.